"The Dyson Supersonic hair dryer professional uses intelligent heat control to maintain an optimum temperature, helping to prevent extreme heat damage. Less damaged hair reflects light in a single direction, making the hair appear shiny. Ergonimically designed with the Dyson motor in the handle, this hair dryer is light and easy to use and meant for long hours of styling everyday. The air multiplier technology helps faster drying and 3 magnetic attachments help precise styling.The small, powerful Dyson digital motor V9 is on average 6 times faster than other hair dryer motors. Combined with Air Multiplier technology, it produces a high-velocity jet of controlled air, for fast drying and precision styling."